Ask yourself what readers or a reporter will be interested in.

Are you launching a web site?

Is there an issue you can protest?

Do you offer an apprenticeship or internship?

Do you have an employee that is retiring?

Have you won an award, contest or special certification?

Are you introducing a new product or service?

Are you making a major change to your products or services?

Have you been mentioned in a book or article?

Have you become a member of an association?

Are you making a change in pricing --especially reductions?

Are you offering a new training program for employees?

Can you take part in a controversy?

Can you write about a customer's success story?

Is there something new or unique about your company or organization?

Can you release a testimonial received from a customer?

Can you publish results of a poll or survey?

Are you sponsoring a program or event?

Do you offer free advice?

Are there any unusual products or services that you offer?

Can you publish a summary of useful or new facts?

Has one of your customers received an award?

Do you know a way for people to save time or money?

Can you write a letter to the editor?

Are you holding a seminar or lecture?

Has one of your offices moved or expanded?

Are you having a half price sale?

Have you completed a study or research project?

Has one of your employees won an award?

Is some kind of special event happening for your company?

Are you attending or hosting a trade show or exhibition?

Have you had a visit by a celebrity?

Do you have a unique way of selling or producing your product or service?

Can you work with the media on a joint project?

Have you been involved in legislation?

Do you have a unique projection or forecast?

Do you have a new trademark?

Do you have a new publication?

Are you opening a new physical or virtual branch location?

Are you involved with fundraising or other events?

Are you speaking at a conference or seminar?

Are you celebrating a company anniversary?

Have you obtained a new client or large new customer?

Do you have a unique product or service?

Can you adapt a national survey or report to explain your own company's news?

Have you received significant recognition in your field?

Have you discovered a new use for your product or service?

Are you running for office?

Are you holding a competition or contest?

Do you have news that could affect people's health or make life easier?

Are you giving away free samples or demo accounts, etc?

Can you write a tie-in with a current news event?

Are you involved with civic activities?

Have you spoken in front of a noteworthy audience?

Are you offering a reprint of a speech?

Do you have a great testimonial to tell?

Have you published a report or any kind of useful or new information?

Have you testified as an expert witness?

Have you won a new contract?

Can you make a timely analysis or prediction?

Is someone on your staff receiving a promotion?

Do you have any community value that you can tell about?

Have you had an interview or meeting with a celebrity?

Can you hold an event to tie with a holiday or special occasion?

Is your company involved in any charitable or community actions that has an upcoming event?