Newspaper personal ads are a great source for sales ideas. Where else can 25 words make such a difference? When you think about it, salespeople are faced with the same challenge of attracting the smart, desirable, striking and motivated buyer of their dreams. If you examine the personal ads you will discover people who are attempting to sell themselves in 25 words or less. Their goal is an opportunity to connect with a prospective match toward an LTR - Long Term Relationship. If you are in sales, you are doing the same thing each day when you search the marketplace for new customers or prospects. If you had to write a personal ad for yourself, what 25 words would you use to get the best results? Matching the Right Key Words As I looked over the personal ads I was amazed at the different key words being used to attract the right person. Upon further inspection I noticed a few words that stood out, playful, healthy, attractive, exotic, and romantic. My favorite was adventurous. However, these are the words that stood out to me. These same words might not work for you. This is the same thing that happens with our prospects when we try to captivate them with our key words. If there were 25 perfect words that described what you do to assist and support clients, what would it read like? Well, for this article I took a stab at writing an ad for a skilled salesperson that solves business problems. SALES PROBLEMS WANTED Professional problem solver seeks LTR with healthy company interested in increased profits. I dont play games and invite a secure and open minded strategic partnership. The Art of Selecting the Right Words Crafting the right words for sales is an art and salespeople must become selective about how they use and deliver each word. Some words have more power than others. For example, using the word teach is better than the word help. Although the two words are similar, one is much more powerful and conveys authority. What 25 words would you use to describe yourself to your clients and would they be attracted to what you have written? |
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