When was the last time you thought about what you were actually saying to potential clients? Are you closing the deal more often than not? Or maybe its time to revamp your elevator speech or introduction.

Remember potential clients do not want to hear statistics about you and your company; they want to know how your product or service will benefit them and make their life easier.

Here are some guidelines to inspire a winning introduction.

1. Do your homework. What is important to your potential clients? What do they value, what are their struggles, what stresses them out and keeps them up at night?

2. I have taken countless writing and grammar seminars, the one thing that they say is to write at an 8th grade level--the TV Guide is written at a 3rd grade level. You want everyone to understand what you are trying to sell them. Jargon will only impress other people in your field

3. Keep it short and simple-less than 50 words.

4. Start with a question that you know the answer will be yes. For example, "You know how business owners spend so much time doing their paperwork that they do not have time to do their actual work? I take care of your administrative tasks so you can focus on your billable hours." This gives them something to relate to.

Remember the person on the other end of this conversation is either your ideal client or knows someone who is. Giving them a clear picture of what you do so they think of you when they run into someone looking for particular talents.