I am the author of the popular Nightingale-Conant audio program: The Law of Large Numbers: How To Make Success Inevitable.

Therefore, it is just a little embarrassing to admit that when it comes to article marketing, more is not better.

But let me digress, and briefly explain this Law."

It says, do enough of anything and youll succeed.

Do more, and youll prosper, and do still more, and youll become a legend.

And it has worked for me in many circumstances, especially in selling and in book publishing.

For this reason, you can imagine my surprise over the fact that writing and then posting 575 articles on the internet at one Ezine site; having many of these re-published by other Ezines, and having a hundred thousand readers of them; all of these efforts have not brought me success.

If you measure success with this critical question: Has article marketing made me ANY money, brought me any clients directly, or helped me to pay my bills?

The answer is a resounding, No!

How could this be? Doesnt this fly in the face of common sense as well as the pronouncements of hundreds of article marketing gurus?

Absolutely, but its a fact.

Of course, you can read my articles for yourself to confirm their quality.

And Im not saying that these efforts havent helped my search engine rankings. They have.

Still, rankings, clicks at my web site, and similar victories are illusory. The only thing that really counts is generating more business. In this crucial regard, article marketing isnt worth the effortmine or yours.

In part two of this series, Ill explain why it is inferior to proven sales and marketing alternatives, and what you can do to make it pay off, without becoming overly invested in it.