A lot of webpages out there have adsense on them lately. What is Adsense? Adsense is a PPC Advertising system (Pay Per Click) launched by the web's now biggest search engine Google.

Adsense's PPC system basically works by allowing webmasters to place ads on their websites quickly and easily. The ads are not random either, they are targeted to the website's content (Which usually means higher click through ratios). Other webmasters, who want visitors their website pay for each click one of the ads placed on some webpage generates to their site.

I know what Adsense is now just tell me how to optimize!
Yeah, you really wouldn't care about this article if you didnt know what Adsense was, well anyways. Even though the Adsense ads are optimized, most sites dont really make a respectable amount of money from it. Why? Because most sites place their ads so that they LOOK like ADS. This THE single most biggest reason why no one gives a rats ass about your Adsense unit on your webpage.

In the eyes of web surfers, Ads are evil
ANY vistor to ANY site probably will NOT click on something that they know is a advertisement. Even if the information or product the ad is promoting is of their interest (take this with a grain of salt, if something is interesting enough people will click on it, so don't try to make all of your units tricky), most people think of them as a waste of time. Because of this "AdPhobia" you have to get a little crafty.

You have to make your ads look like you placed them there intentionally as if they were something important relating to your product/subject/service. Often times, unlike tricky banner/pop-ads, your trick Adsense ad will not annoy the user because it is really relevant.

So how do I make them not scream "ADS!"?
Most people know a link is an ad if the link is placed in a unusual location (away from the links that the user already knows are content links around your site). The other big give away is a different look than the rest of the links.

So basically, you need to blend in your adsense units. How do you blend them in? Simple, when getting your adsense code, simply change the background and border color to the background color of the location where your're planning to put the unit in your site.

This alone wont cut it though, also make sure that you place your adsense unit in the middle of your articles or content to make it look like it belongs there because it is relevant. One more thing, DO NOT OVERLOOK LINK UNITS. They are VERY effective if used correctly. Place link units in square format near your vertical navigation bars, or if you can horizontally near your horizontal navigation bar.

This will really boost clicks to your links.

Thats all, just keep those things is mind and you should see your Adsense revenue rise.