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Site Home › Computers & Software › PPC Services
 

Google Adwords Tip - How Conversion Tracking Can Drastically Boost Your Profits

 
Author: Cheryl Goh

The one thing I cannot live without is keyword conversion tracking. This is the one thing that has helped bring in the profits. I can't imagine how anyone can make good profits without tracking conversions. If you don't track conversions you could be wasting a lot of money on keywords that don't convert.

Let me give you an example. One of my campaigns was making me a measly $20 a month. For the longest time I left it running thinking that somehow sales would pick up. (Looking back at that now thats the stupidest thing ever). If I make only one sale a month what on earth makes me think I can make 10 sales the next month without doing anything different. That reminds me of a famous quote - If you continue to do what you've always done you'll continue to get what you've always got!. How true!

I don't know why I never thought of keyword conversion tracking earlier but it sorta hit me one day to try it out. I blasted off an email to the merchant asking if he could insert my google tracking code into his Clickbank Thank You page. Kindly enough the merchant obliged (most merchants will only bother to do this if you've proven that you've made a couple of sales).

I then let my campaign run for awhile and looked at it again in a months time. Lo and behold I was wasting hundreds of dollars on keywords that didn't convert. The first thing I did was to remove all the baggage with only the profitable keywords left. I then let my campaign run for another month and this time I made a profit of $200. Thats 10 times more than last month.

Now I run a campaign for a week or so and by then if its a potentially profitable product I would have made a couple of sales within that week. I then contact the merchant asking him/her if they would kindly insert my google conversion tracking code.

Author Bio:
Cheryl Goh is a eminent columnist. Cheryl likes to write articles about this subject.
You can search for this article using: ppc, ppc advertising, ppc search engine, ppc management, ppc freeware, ppc software, ppc bid managment
 
 
 

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