Free press release distribution has worked wonders for many small businesses over the years and has been responsible for creating the sort of free publicity that money cannot buy, lifting a business from oblivion to sensational success, virtually overnight.

The idea behind the distribution of a free press release has always been very simple. A newspaper or media organization is always looking for quality content. Organizations of all sorts, including businesses are always looking to create awareness about new developments and improvements that they are making. So they put together a press release or news release and distribute it to local and national media organizations they know.

The media uses the press release and the organization gets a valuable mention on the editorial pages of newspapers and in a news item on the local prime time news. The result is the sort of credibility that advertising can never give and new customers flock into the small business.

Of course there are some very important rules to observe. For instance the free press release you produce for distribution to the media should always be written with the view of interesting the public and one of the key techniques is to therefore peg it on some hot issues that are currently in the news. This is not a difficult technique for anybody to learn.

However the really exciting thing about press releases is the fact that you can win valuable mention in a number of media organizations and instantly reach hundreds of thousands of your target market with free distribution to only a few media houses. Now just imagine sending out a press release to over 50,000 high traffic blogs?

Blogs are widely viewed as the super new media that is rapidly surging ahead of the old traditional media. Looking at the number of regular readers some blogs enjoy, there is little to argue against this. And like old media or mainstream media as it is referred to these days, bloggers are always looking for interesting new items and news items to use to help them create interesting posts. So no serious blogger will ignore some interesting information, which they know, will be of great interest to their readers.