Changing your attitude and mindset to achieve success is so much easier than you might think. Just 10 small changes in your attitude can make a world of difference.

1. You've got to have a dream.

It doesn't matter what it is, but before you can get to any but a random destination you have to decide on where it is you really want to go.

It doesn't matter what your background is, or how much disapproval you might have to face. If your parents are insisting that you stay at school, or you have a family that you need a day job to support, that's fine. You can still take time each day to plan your goals and visualize yourself achieving them.

The opportunities are just as great for seniors as for schoolkids, too. Colonel Sanders, of Kentucky Fried Chicken fame, and writer Catherine Cookson are just two of the people who have started a new career long after their contemporaries had consigned their own dreams to oblivion -- and made a fortune.

2. Choose something you love so much it doesn't seem like work at all.

No matter how talented you are, you're going to have to work extremely hard to be successful. That's why it has to be your goal, not one you've chosen to please someone else.

3. Believe in yourself, and don't ever be discouraged. If you're really dedicated to your dream, you have the talent to learn the skills you need.

There's never been so much information, so readily available, on nearly any subject you can think of, that can help you make the most of your abilities; so much available computing power, that can let you run a business from the corner of a room; so much low- (or no-)cost software, that will let you make exclusive products; or a market like the Internet, that lets you reach, at zero cost, a global audience of billions.

4. Learn everything you can about the thing you love.

If spending hours on the Internet or in the Library soaking up everything you can possibly find out about the subject seems hard work, you need to ask yourself if this dream's really yours, or someone else's... but if you lose all track of time in learning all the skills and information that you need, you're on the right track for unparallelled success.

5. Accept the chance to do some work -- unpaid.

That doesn't mean you need allow yourself to be exploited, but when you're starting out you lack experience. Some unpaid work in an area related to your dream can often be an easy way of getting that -- and it can sometimes bring about the very break you're looking for.

6. Develop new ideas.

No matter what your dreams involve, it's vital to success. With proper tools and training, nearly anyone can make a wheel; the genius who changed the world was the person who invented one.

7. Creative ideas aren't hard to come by -- in fact, your mind's already full of them. If you spend time each day with a pen and notebook, or a computer and a brainstorming program, you'll find yourself producing them in droves.

Use them to improve your products and procedures, help your customers to solve their problems, or write about them for a newsletter, magazine or e-book, and you'll quickly be the person other people in your area of interest turn to -- an acknowledged expert. That will get you noticed by the people who can help you most.

8. Expect to learn something new and valuable each day.

Don't go to bed before you have learned something new and valuable. That way, you'll have the information that will help you make connections to develop fresh ideas.

A broad perspective helps you be the first to see the application of new trends and techniques to your field of interest -- and this ability alone can make your fortune.

9. Do the things you love, and love the things you do.

This kind of passionate enthusiasm's the basis of charisma -- the most success-attracting quality you can develop.

The people who convey their knowledge, sing their songs, write novels, act a rle or direct their movies with energy and vividness and an obvious delight in what they're doing are the most convincing and persuasive people on the planet.

People don't really pay for information, or for entertainment. They pay for information they've been persuaded is correct, and entertainment they're persuaded's just for them -- and the people who persuade them best are those who love their subject with a passion.

10. Remember that the law of success in any field is always "give and take", not "take and give".

The more you learn, the more you know. The more you practice, the more skilful you become. The more you think, the more ideas you have. The more you give out in creative energy, the more successful you will be... and the more you skimp on any of those things, the more the world will hold back its rewards.